How to start a website for your business
Having a website for your business is a necessity! You need an easy and efficient way for potential and existing customers to find you online. With that being said you also shouldn't just throw together something basic and unorganized, there needs to be intention and professionalism behind it as well.
Here are a few basic steps to get you started:
Identify the purpose and goals of the site
What do you want your site to accomplish? What information do you want your site to provide? List out the goals you have for your website and what aspects you need to make sure your website has in order to meet those goals.
Choose a platform to build on
There are many different options when it comes to website building services. Web.com, Wix, Ionos, Network Solutions, and Squarespace, are all in the top rated platforms for website building. These sites make it quick and easy to get your site up and running!
Pick and register your domain name
Picking your domain name is also very important. You want your website to be recognisable, yet simple. You don't want it to be too long as that allows for spelling errors by those searching for your site. Pick something that is clearly related to your business or has part if not all your business name in it.
Design with purpose in mind
Build your website's pages in a straightforward way that leaves little room for confusion for the customer. Categories should be clear and contain all the relevant information. The content of each page should also be high quality, informative, and easy to follow. Keep it as organized as possible while providing all the needed information.
Optimize for search engines
This is very important to make sure that your site is easy to find and use for customers. Here are a few things you can do to boost your website's SEO:
Make sure your site has a mobile friendly design
Use relevant keywords on the pages of your site, title and header tags, and meta descriptions in order to be more SEO friendly
Make sure your business address, phone number, etc, are consistent across platforms. Consider making a Google Business listing as well
Provide relevant and high quality content
Make sure the navigation on your site is straightforward and simple
Test, launch and maintain
Finally you are ready to get it up and running! Make sure to test it for bugs and make sure all clickable links lead to the right place, etc. Once it is just about perfect, launch the site and anticipate all the new customers you will bring in! After launch, your work on the website isn't done! Make sure you update and maintain the site on a regular basis. Add updated information, products, services as your business continues to grow.
Now having a website for your business, you have all the information a customer could ever want all in one place and accessible at any time of the day! You now have a great resource for marketing and growing your business, getting closer and closer to achieving all your business goals!
