Boost your Business Visibility via Google Business Profile
To have a successful business, you must make your business visible to a vast potential customer base. One resource that makes that easy is using a Google Business Profile. Having your business connected and available on Google can bring a huge number of viewers to your profile.
What is a Google Business Profile?
A Google Business Profile is a business listing that appears when people search for your business or related keywords on Google Search and Maps. This profile presents all your relevant business information and contact information to viewers of your profile.
Google Profile Basics you need:
Business Description
Name
Address
Website
Phone Number
Business Hours
Categories
Products
Things you can do to Boost your Profile:
Quality Photos and Videos - Make sure the photos and videos you post to your business profile are high quality, it allows you to share a realistic and professional image of your business. Better quality photos and content attract customers to your page and allow them to get a better sense of your business and products.
Manage Customer Reviews and Ratings - Staying on top of responding to customer reviews helps to gain more customer feedback, establish credibility with potential and current customers, and boost your visibility on Google by demonstrating consistent activity and response times. By responding to reviews professionally, showing appreciation, and offering apologies/solutions when needed, you can show customers that you care about gaining their trust and business.
Utilize Google Business Features - Try to utilize all the features that are presented on your Google Business Profile. Try using Google Posts to share new business or product updates, or keep customers updated on events or a change in business hours. You can also connect to the online booking feature or connect a third-party booking service to make it easy for your customers.
Optimize Local SEO - When looking to optimize your local SEO, make sure your Name, Address, and Phone Number are consistent across all of your online platforms. You can also use certain keywords, and encourage customers to leave reviews. Reviews and ratings benefit local SEO by demonstrating your popularity, and by providing social proof and testimonials that help influence customer decisions.
Monitor and Analyze Profile Performance - By identifying the strengths and weaknesses of your profile and its features in terms of user behavior, feedback, and engagement, you can adjust and improve based on those insights provided by the data. Your Google Business Profile tracks all impressions, clicks, and engagement, then relays that information to you in the analytics section.
Google is a great resource for everyone, but as a business owner setting up your Google Business Profile and using it effectively is a game changer for attracting new customers and getting your name out there.
